It doesn’t take a rocket scientist to know this guy is spot on!
I couldn’t be more excited to read Dan Ariely’s new book. His work thus far has had a huge influence on my career.
Ladies and gentlemen, design is a popular subject today. No wonder because, in the face of increasing competition, design is often the only product differentiation that is truly discernible to the buyer.
The introduction of good design is needed for a company to be successful. However, our definition of success may be different to yours. Striving for good design is of social importance, as it means, amongst other things, absolutely avoiding waste.
The ideas behind my work as a designer have to match with a company’s objectives. This principle applies to my work not only at Braun but also at Vitsœ. I have been working for these two companies for about 20 years and–I like to point out–only for these two companies.
I am convinced that design–at least in the terms I understand it–cannot be performed by someone outside the company. I am absolutely convinced that this is true if products are designed as part of a larger system, like we do at Vitsœ.
In 1957 I began to develop a storage system that formed the basis of the company Vitsœ, which was founded in 1959. Thus the ideology behind my design is engrained within the company.
I am convinced that a well-thought-out design is decisive to the quality of a product. A poorly designed product is not only uglier than a well-designed one but it is of less value and use. Worst of all it might be intrusive. The development and changes that we have initiated with our work at Vitsœ are, I believe, positive for the development of good design as a whole.
The introduction of good design is needed for a company to be successful. However, our definition of success may be different to yours. Striving for good design is of social importance as it means, amongst other things, absolutely avoiding waste.
What is good design? Product design is the total configuration of a product: its form, color, material, and construction. The product must serve its intended purpose efficiently.
A designer who wants to achieve good design must not regard himself as an artist who, according to taste and aesthetics, is merely dressing up products with a last-minute garment. The designer must be the gestaltingenieur or creative engineer. They synthesize the completed product from the various elements that make up its design. Their work is largely rational, meaning that aesthetic decisions are justified by an understanding of the product’s purpose.
I am convinced that people have an interest in what we are doing at Vitsœ since our products are useful; I expect they also appreciate the aesthetic that follows. These qualities are the result of progressive and intelligent problem solving. Functionality must be at the center of good design.
A product must be functional in itself but it also must function as part of a wider system: the home. Vitsœ’s 606 Universal Shelving System is successful due to its high functionality and its ability to adapt to any environment. Vitsœ’s furniture does not shout; it performs its function in relative anonymity alongside furniture from any designer and in homes from any era. We make the effort to produce products like this for the intelligent and responsible users–not consumers–who consciously select products that they can really use. Good design must be able to coexist.
I’ve watched this clip of Don Draper pitching the Kodak Carousel an embarrassing number of times over the past 6 months. I really can’t get enough of it’s simplicity. I’m getting myself psyched up for a big pitch we have coming up for Kurbi so I’m studying this clip a little more closely. I thought you all would like to join me.
I’ve always acknowledged my fear of being misunderstood. For a while I thought it was the only true fear that I had. Now, after a couple of botched presentations because I saw some eyes glaze over I’m beginning to think my fear is much stronger than I was willing to admit.
It’s not like I have doubts about Kurbi being a big deal. I sincerely believe It’s going to improve the lives of 100’s of thousands - even beyond just MS. I just carry all of that on my shoulders. I’m an impatient perfectionist with more ideas than hours, and of course its all doable (that was sarcastic).
What I need to constantly force myself to remember is that I’m not telling investors a good story, I’m passing along a message that was written well before Kurbi ever existed. Somehow I’ve found comfort in that. MS has wrecked so many dreams, split so many families, ended so many marriages, the list goes on. Kurbi is what they’ve endured for.
I don’t feel pressure. I feel honored. (this is what I’m repeating to myself)